01 The Origin

Established in 2005, WEILAIYA is dedicated to the research on skin and hair.
The aesthetic creed of “so nature”, constantly seeking and developing the most profound products, achieving lasting beauty.

02 Brand Concept

WEILAIYA, seeking the beauty of nature & the beauty of harmony.
Looking for the mystery of life, redefining the meaning of female beauty.

03 Brand Positioning

Women who choose WEILAIYA are independent and confident. The beauty they pursue are from the heart.
The beauty of the soul that cannot be reproduced. It comes from independent, strong and elegant of yourself.

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